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2003

FOCUS MEDIA

Focus Media Group became the first corporation in the world to establish the elevator advertising communication model.

In 2003, Focus Media launched the world's first LCD Elevator Advertising Display and introduced this "Innovation of the New Era" into the "Blue Ocean" market.

In the early 2000s, China's advertising industry faced major challenges: traditional media channels (TV, print) were saturated with high costs, while the target audience - urban income earners - were increasingly scattered. Jiang Nanchun (Founder of Focus Media) discovered "dead time" in elevator waiting areas - short periods where users were completely focused. From this difference in urban living habits, he foresaw LCD technology and timing (reasonable price, suitable size), Focus Media pioneered direct installation of LCD advertising displays in elevators of office buildings, shopping centers, and residential complexes. This was the world's first digital elevator advertising display, creating a breakthrough by "displaying attention" in the 30-second to 2-minute mandatory waiting moments, precisely reaching valuable customer groups.

2003
2007
2007

1ST GENERATION DIGITAL POSTER (DIGITAL FRAME)

Specialized device serving the world's first image playback feature.

  • Standard XGA resolution: 1600 x 1200
  • Can play both images and audio

The period 2005-2007 witnessed a global explosion of content digitization, with the proliferation of digital screens, video sharing platforms, and especially LCD display technology. In this context, businesses increasingly recognized the need for real-time, rapid, and flexible information and advertising updates. Meanwhile, thanks to technological advances and mass production, the cost of producing digital devices, especially small-sized displays, had decreased significantly, making digital signage systems (including digital displays like Digital Frame) feasible and economically superior to traditional periodic print advertising, which was expensive in terms of materials, printing, and distribution. It was in this favorable context that Focus Media pioneered the successful deployment of a nationwide Digital Frame advertising network across China starting in 2007.

2010

2.5TH GENERATION LCD ADVERTISING DISPLAY (HD)

More powerful than the world's #1 laptop

  • Display: 1280 x 1024 pixel resolution
  • Uses high-end 807 resolution chip
  • Upgraded resolution to 1600x1050 (SXGA+)
  • HD video image projection

Around 2010 was when video content began dominating all communication platforms. With consumers accustomed to HD TV and smartphones, if advertising content didn't meet similar standards, it would cause boredom. This was also when brands demanded advertising with rich moving images, emotional content, no longer just static images.

2010
2011
2011

3RD GENERATION LCD ADVERTISING DISPLAY (INTERACTIVE SCREEN)

  • Upper screen: 1920 × 1080 (Full HD)
  • Lower screen: Triple 7-inch displays
  • Promotional information player

In 2011, when users began familiarizing themselves with smart mobile devices and had higher expectations for "personalized" content, Focus Media launched the 3.0 generation LCD display – a pioneering advertising device with dual-layer display: Upper screen: Full HD (1920 × 1080) serving brand message delivery (branding) Lower triple screens: 7-inch specialized for promotional content and purchase behavior stimulation. The separation of content by communication objectives not only helped businesses optimize effective reach but also demonstrated Focus Media's pioneering step in the trend of personalized advertising content.

2017

3.0TH GENERATION DIGITAL POSTER (DIGITAL FRAME)

  • Upper screen: 1366 x 768 resolution
  • Lower screen: 1920 x 1080 resolution
  • Dual screen combining video & images
  • Uses HD 3288 resolution chip

2017 marked Focus Media's breakthrough with 3.0 generation dual-screen technology. With the powerful HD 3288 chip, the device can simultaneously process two different content streams on two high-resolution displays. The upper screen focuses on the main message, while the lower Full HD screen displays interactive content and product details. This was an important step toward the era of smart and personalized advertising.

2017
2017_2

4.0TH GENERATION LCD ADVERTISING DISPLAY (SMART SCREEN)

  • Display: 1280 x 1024 pixel resolution
  • Multi-screen interaction
  • Completed the transition from "Functional Device" to "Smart Device"

In 2017, when concepts like Internet of Things (IoT), smart devices, and smart cities became popular in China, Focus Media officially launched two new devices: LCD 4.0 (interactive display) and Digital Frame 3.0. The device upgrade was not limited to hardware improvements but also marked a strategic transformation – positioning Focus Media as a smart urban communication platform, with data synchronization, remote management, and real-time effectiveness measurement capabilities. This was an important foundation helping Focus Media enter the era of data-driven media.

2023
2023 MoMo

5.0TH GENERATION LCD ADVERTISING DISPLAY & DIGITAL FRAME 4.0

  • LCD 5.0 display: 1920 x 1080 pixel resolution
  • DF 4.0 - 25 inch display: 1080 x 1920 pixel resolution
  • DF 4.0 - 32 inch display: 1080 x 1920 pixel resolution
  • Uses low-voltage chip technology, energy efficient
  • Wider viewing angle
  • Uses HD resolution chip
2023 Felix

In 2023, Focus Media officially deployed two latest device lines in the Vietnamese market: LCD 5.0 and Digital Frame 4.0. Unlike previous generations, these two device lines are designed as monolithic displays, no longer separated into multiple display areas. The seamless structure helps optimize projection efficiency while creating a complete, direct, and less distracting visual experience. In the information explosion era, consumers are increasingly easily distracted and difficult to remember advertising content. The complete screen design helps enhance visual focus, retain customer attention longer, and increase the ability to receive messages seamlessly without interruption. Additionally, the new devices also meet modern communication standards: energy saving, stable operation, and environmental friendliness – suitable for brands' post-COVID-19 clean advertising industry restructuring trend.

2025

5.0TH GENERATION DIGITAL FRAME ADVERTISING DISPLAY
(FIRST USED IN VIETNAMESE MARKET)

  • Display: 1080 x 1920 pixel resolution
  • Uses low-voltage chip technology, energy efficient
  • Wider viewing angle
  • Uses HD resolution chip

In 2025, Focus Media launches the Digital Frame 5.0 device line, first deployed in the Vietnamese market. DF 5.0 marks a new advancement in digital advertising design with ultra-thin bezels, providing maximum display space and seamless, unlimited visual experience. This design helps advertising content become more transparent and prominent, creating a powerful visual effect that makes customers unable to look away – especially in the context where consumers are increasingly less attentive and easily distracted by massive amounts of information. The transition to DF 5.0 demonstrates technological content vision, aiming to accurately meet user behavior characteristics and urban infrastructure in Vietnam.

2025 Digital Frame 5.0