On June 6, 2024, Bitexco Workplace (a member of Bitexco Group) and Focus Media signed a strategic cooperation agreement to develop an elevator advertising system at Bitexco Financial Tower, Ho Chi Minh City.
The cooperation aims to exploit the potential of facilities, resources and experience of Focus Media – the world’s leading elevator advertising service provider and Bitexco Workplace – the management unit of the iconic building of Ho Chi Minh City. This is an important first step for long-term collaboration, promoting the relationship between both parties to jointly bring products and services of higher value to customers.
As the founder of the elevator advertising model in the world, after 21 years of development, Focus Media has become the largest elevator advertising enterprise in China. Mr. Xiang Song – representative of Focus Media said that the enterprise has oriented towards international development, expanding branches in many countries around the world, and Vietnam – one of the most potential markets in Southeast Asia has been chosen as the next destination to spread the brand. “Focus Media Vietnam wishes to expand and develop a system of buildings with elevator advertising nationwide to meet the needs of brands when implementing advertising campaigns. We are always ready to accompany and support the process of developing brand recognition of domestic and foreign enterprises on digital platforms” – Mr. Xiang Song emphasized.
Mr. Xiang Song – CEO of Focus Media Vietnam speaking at the signing ceremony
Bitexco Financial Tower is an A+ Office building, chosen by many multinational corporations and leading companies to set up their transaction offices. In the near future, Bitexco Financial Tower is also oriented to become the destination of Flashipstores of leading brands in the world and Vietnam.
Mr. Brian Peter George Cannon – Bitexco Financial Tower’s Management Board representative speaking at the event
“We constantly strive to bring the best commercial service values and contribute to enhancing the brand reputation of customers and partners, so that Bitexco Financial Tower is always worthy of being a symbol of the prosperous development of the City and the pride of the people of Ho Chi Minh City” – Mr. Brian Peter George Cannon, representative of Bitexco Financial Tower shared.
Representatives of Focus Media Vietnam and Bitexco Workplace signed a strategic cooperation agreement
About Focus Media
– Focus Media was founded in 2003 and is headquarter in Shanghai, China. In 2005, Focus Media was listed on the NASDAQ stock market and was selected into the NASDAQ 100 index in 2007. In 2015, Focus Media was listed on the China A-share market, with a market value exceeding 14 billion USD and becoming the largest media stock in China by market value. On its journey to international reach, Focus Media continues to develop in the Asia-Pacific region and continuously opens branches in Singapore, Korea, Japan, Thailand, Malaysia, Indonesia, India, Dubai, etc. In 2023, the company established a subsidiary in Vietnam and invested in Goldsun Focus Media Joint Stock Company – one of the leading companies in the field of domestic elevator advertising, marking its official participation in the race to conquer the elevator advertising market in Vietnam.
– Focus Media Vietnam wishes to expand and develop a system of buildings installing elevator advertising nationwide to meet the needs of brands when implementing advertising campaigns. In addition, Focus Media also expands cooperation with domestic and foreign strategic partners to develop revenue as well as create more strategic communication channels for partners to have the opportunity to access and do business.
About Bitexco Financial Tower
– Bitexco Financial Tower – No. 02 Hai Trieu, Ben Nghe Ward, District 1, HCMC. Height: 68 floors (262 m).
Designed by American architect Carlos Zapata, the tower is inspired by the unique shape of the lotus flower – a symbol of purity, integrity and optimism towards the future.
The unique highlight of the tower is the helipad on the 52nd floor.
In particular, the Saigon Skydeck Observatory on the 49th floor of Bitexco Financial Tower allows visitors to observe the entire view of the city and the Saigon River.
With its unique design and architecture, Bitexco Group has cooperated with famous international construction units with many years of experience in building and managing iconic and “skyscraper” buildings in the world. The tower was inaugurated on October 31, 2010, officially putting Vietnam on the world architectural map and has always been considered a symbol of the beauty and dynamic development of Ho Chi Minh City.
– Bitexco Financial Tower was voted by CNN in the top 25 iconic buildings in the world with the voting criteria not only being the height but also the building’s symbolic characteristics to the country and the world. Saigon Skydeck was also recognized as one of the 10 official tourist attractions in Ho Chi Minh City (2020).
With a prime location, located in the Financial Center of Ho Chi Minh City, Bitexco Financial Tower is an A+ Office building, the choice of many multinational corporations and leading companies to set up their transaction offices.
In the near future, Bitexco Financial Tower is also oriented to become the destination of Flashipstores of leading brands in the world and Vietnam.
– Always bringing commercial service values and contributing to enhancing the brand reputation of customers and partners, Bitexco Financial Tower constantly affirms its position as not only a symbol of the prosperous development of the City, but also the pride of the people of Ho Chi Minh City.