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FOCUS MEDIA GROUP AND THE JOURNEY TO “GO GLOBAL”

Last updated: 16 Th4 2025

As a leading elevator media company in China, Focus Media Group officially established Focus Media Vietnam and announced its strategic investment in Goldsun Focus Media – the top player in Vietnam’s elevator media market. This move marked its official entry into the Vietnamese market in early 2024.

Since its founding in 2003, Focus Media has established itself as a global pioneer in elevator advertising. With a vision to create lasting connections between brands and consumers, the Group has continued to expand its footprint across the Asia-Pacific region – in countries like Singapore, South Korea, Japan, Thailand – and most recently, Vietnam.

Milestones on the journey to global expansion:

  • 2003: Established and pioneered the global elevator media model

  • 2005: Became the first Chinese media company listed on NASDAQ

  • 2007: Selected for the NASDAQ 100 Index

  • 2015: Returned to China’s A-share market with a market cap of over $14 billion, becoming the top media stock

  • 2017: Expanded globally, beginning a new chapter in international development

  • 2021: Achieved $2 billion in advertising revenue

    The Journey of Formation and Development of Focus Media Group

Focus Media Vietnam – Making a mark in The Vietnamese Market

2023 marked a strategic step as Focus Media chose Vietnam as its next destination to unlock the potential of elevator media – a highly efficient yet underutilized advertising format.

In a short time, Focus Media Vietnam successfully installed over 14,000 elevator screens across four major cities (HCMC, Hanoi, Da Nang, and Hai Phong), reaching over 21 million urban residents – a premium consumer group with high spending power and strong purchasing behavior.

This strong investment not only supports Focus Media’s overseas market expansion but also affirms the vast growth potential and attractiveness of Vietnam’s advertising industry.

The year 2023 marked a milestone as Focus Media Group entered the Vietnamese market

Over a year since entering the market, Focus Media Vietnam has inherited the core values of its parent group and achieved impressive growth. The company hosted the launch of the Global Elevator Media Technology Standards in Ho Chi Minh City and expanded the event to Hanoi – building a strategic bridge between partners and clients in both the North and South.