In 2024, Focus Media Vietnam is honored to accompany Vietnam Innovation Challenge – VIC 2024 as a Media Sponsor.
Vietnam Innovation Challenge 2024 with the theme: Promoting the semiconductor industry and artificial intelligence. This is a program to realize the vision of the Vietnam Innovation Initiative (InnovateVN), chaired by the Ministry of Planning and Investment, the National Innovation Center (NIC) in collaboration with Meta Group organized from 2022, to seek innovative solutions from organizations and individuals around the world to solve important national challenges, towards a prosperous and sustainable Vietnam.
With the theme “Innovation with businesses to promote the semiconductor and artificial intelligence industry to conquer the global market”, the program aims to be an intellectual playground, converging resources for cooperation, creating breakthrough ideas and exploiting the potential, seizing opportunities of the semiconductor and artificial intelligence industry, thereby helping businesses achieve new successes, contributing to the sustainable development of the country. Through searching for and honoring solutions, the program will contribute to the common goal of spreading awareness about the importance and value of the semiconductor and artificial intelligence industry; recommending and connecting Vietnamese businesses with solutions to upgrade and improve business operations; improving performance, developing new products and services, in order to increase the competitive advantage of Vietnamese businesses in the world market.
As a pioneer and reputable group in the field of elevator media advertising , with the group’s experience being present in more than 10 countries around the world, Focus Media is committed to providing elevator media advertising support packages throughout the journeys of VIC 2024.
Focus Media Group was founded in 2003, headquartered in Shanghai (China) and was a pioneer in the global elevator media advertising model. Focus Media’s network has covered approximately 300 cities in China, with more than 3 million devices installed inside and outside elevators, also reaching 400 million urban mainstream consumers every day. In recent years, Focus Media has oriented its development internationally, continuing to grow in the Asia-Pacific region and continuously opening subsidiaries in Singapore, Korea, Japan, Thailand, and Malaysia, Indonesia, India, Philippines, UAE,… and Vietnam are the next destinations to spread the brand’s value.
With the common goal of promoting innovation in Vietnam, Focus Media will help spread the positive values of VIC 2024 to the community, as well as enhance the reputation and scale of the program for the domestic and international public.
The images of the event have been broadcasted on the LED screen systems of 618 buildings in major provinces/cities: Hanoi, Ho Chi Minh City, Da Nang, Binh Duong, Hung Yen. VIC 2024 estimated to reach over 311,400 impressions in a week through the OOH channel.
Focus Media also believes that accompanying VIC 2024 will contribute to spreading the values of innovation, creating development motivation for innovative businesses, towards a Vietnam prosperous and sustainable development.