After 21 years of development, Focus Media has built China’s largest elevator media network.

Focus Media’s main business is developing and operating elevator advertising systems in urban areas, apartments, office buildings, cinemas… Focus Media’s advertising screens appear in many locations associated with consumers’ daily lives, including workplaces, homes, entertainment and shopping areas.

According to the company’s Financial Report, Focus Media’s revenue in 2023 is 1.6 billion USD, an increase of 26.3% compared to 2022. Net profit is more than 666 million USD, an increase of 73% compared to 2022.

As of March 31, 2024, Focus Media’s media system covers more than 280 cities in China, Hong Kong SAR and 95 major cities in Korea, Indonesia, Thailand, Singapore, Malaysia, Vietnam, India and Japan.
In there:
(1) Elevator advertising screens (DF and LCD) reached 1,051,000 units (including about 154,000 units of overseas subsidiaries), covering 99 major cities in China, Hong Kong SAR and 95 major cities in Korea, Indonesia, Thailand, Singapore, Malaysia, Vietnam, India and Japan.
(2) Electronic poster screens reached about 1,572,000 devices (including devices of overseas subsidiaries with about 18,000 screens), covering 69 major cities in China, Hong Kong SAR and major cities in Malaysia and India.
(3) Focus Media has cooperated with 1,831 cinemas with about 13,000 cinema complexes, covering 271 cities in China.
In addition to the elevator advertising system covering the above areas, Focus Media has licensed about 65,000 advertising devices with coverage in 125 cities. Investment companies with shares in Focus Media also own about 390,000 electronic poster screens, covering 70 cities.

Covering the largest urban areas in China, Focus Media has become a media platform closely linked to the daily lives of consumers here. With strong resources, leading market share in the elevator advertising market, prime equipment installation locations and high-quality advertising customer files, in the future, Focus Media expects to actively develop its system in top locations in China and abroad, further optimize the density and coverage structure of the Company’s media resources, provide customers with better services through modern equipment and new technology applications, continue to expand the Company’s leading advantage in the elevator media field and create greater value for customers.

Press conference to announce Focus Media’s international investment strategy in Vietnam

On the journey to international reach, Focus Media has developed in the Asia-Pacific region and continuously opened subsidiaries in Singapore, Korea, Japan, Thailand, Dubai… In Vietnam, Focus Media has established Focus Media Vietnam and invested in Goldsun Focus Media Jsc. – One of the leading companies in the field of domestic elevator advertising, marking its participation in the race to conquer the market. According to Mr. Jason Jiang – Founder and Chairman of Focus Media, Focus Media’s goal in 2024 in Vietnam is to develop 20,000 advertising devices, and after 3-5 years will increase to 60,000 devices. The representative of Focus Media also committed that the devices used in Vietnam will not integrate cameras and ensure compliance with current advertising regulations of the Vietnamese government.

The presence of Focus Media in Vietnam and its strong investment in the elevator advertising sector has affirmed the potential and development of the Vietnamese advertising market. According to economic forecasts, Vietnam will have stable growth in 2024 and 2025, with a growth rate of 6.3% in the first quarter of 2024 and 6.5% in 2025. The economic recovery is expected to create a prosperous market environment as well as outstanding development opportunities for the advertising industry in the coming time.