After more than a year in the market, Focus Media Vietnam reports a remarkable growth in elevator advertising screens. As of early 2025, the number of screens has increased by over 87% compared to the previous year, strengthening ad coverage and optimizing communication effectiveness.

Strong Resource Expansion with 87% Growth

According to Focus Media Vietnam (FMVN), the total number of LCD and DF elevator advertising screens surged by 87% from January 2024 to January 2025. Specifically, LCD screens grew by 90% to 5,400, while DF screens rose by 75% to 7,900. The expansion of high-quality displays, strategically placed in key locations such as lobbies and inside elevators, enhances advertising efficiency and improves brand visibility among potential customers.

In an era where consumers are bombarded with thousands of ads daily, capturing and retaining attention has become increasingly challenging. Global eye-tracking firm LUMEN states that only 9% of digital ads are viewed for more than one second, and just 4% for over two seconds, indicating a steep decline in digital ad engagement. In contrast, elevator advertising offers a significant advantage with an average exposure time of up to 30 seconds per ride.

Longer exposure time not only strengthens brand recall but also naturally increases ad frequency. With a growing number of elevator advertising screens (LCD and DF), brands can leverage this widespread network to reach the right audience and maximize campaign effectiveness.

A Golden Opportunity for Businesses

In the competitive race to build brand identity in Vietnam, businesses must adopt innovative solutions to stand out. Incorporating elevator advertising into marketing strategies not only boosts brand awareness but also fosters deeper connections with target audiences through unavoidable touchpoints.

With its expanding advertising network and extensive international expertise, Focus Media Vietnam is proud to be the bridge that enhances brand presence and delivers targeted customer reach.

Let Focus Media Vietnam’s advertising platform accompany your brand on every campaign—ensuring your message appears at the right place, at the right time, and leaves a lasting impact on potential customers!