The press conference to announce Focus Media’s International Investment Strategy took place on the afternoon of March 25, 2024 at Saigon Times Square Building – No. 22 – 36 Nguyen Hue, Ben Nghe Ward, District 1, Ho Chi Minh City.
In recent years, Vietnam has become an attractive destination for foreign investors due to its large population, abundant human resources, continuously improving infrastructure, and an increasingly expanding consumer market. As the world’s largest elevator advertising agency, Focus Media aims to develop internationally, expand its brand globally and choose Vietnam as the next destination to spread its brand to the world.
Focus Media was founded in 2003 and is headquartered in Shanghai, China. In 2005, Focus Media was listed on the NASDAQ stock market, and was selected to the NASDAQ 100 index in 2007. In 2015, Focus Media was listed on the China A-share market, with a market value exceeding 14 billion USD, becoming the media stock with the largest market value in China. On its journey to international expansion, Focus Media continues to develop in the Asia-Pacific region and continuously opens branches in Singapore, Korea, Japan, Thailand, Malaysia, Indonesia, India, Philippines, Dubai…, most recently establishing Focus Media Vietnam and investing in Goldsun Focus Media Joint Stock Company (Goldsun Focus Media).
As for Goldsun Focus Media – the company started its journey to become the optimal solution for brands through elevator advertising services in Vietnam since 2007. With more than 17 years of experience, continuously improving service quality and optimizing resources through digital transformation, Goldsun Focus Media has become a partner providing revenue-increasing solutions for more than 3,700 brands, providing a seamless advertising approach through a nationwide screen network system, to quickly and effectively enhance consumer brand awareness.
Focus Media Vietnam invests in Goldsun Focus Media Joint Stock Company
This investment deal is expected to combine the strengths of Goldsun Focus Media’s understanding of the local market with Focus Media’s financial resources, international experience and industry expertise over the past 21 years of development, thereby joining hands to develop strongly. As a pioneer in the elevator advertising industry, Focus Media believes that it will affirm its position, develop and expand the market as well as increase the experience and trust of customers and partners. In addition, providing “comprehensive” service quality, focusing on customer satisfaction will be the foundation for the upcoming development of Focus Media Vietnam.
At the press conference, a representative of Focus Media Vietnam shared about the new generation of elevator advertising equipment used in the Vietnamese market. With the experience and reputation of a business present in more than 10 countries around the world, Focus Media affirmed that it will always provide accurate information, verified by specific and transparent data about the elevator advertising industry. The representative of Focus Media also emphasized strict compliance with legal regulations in all business activities, not betraying the trust of customers and partners, maintaining its position as a responsible international brand and respecting the laws of the host country.
Delegates attend a panel discussion on the future prospects of the Vietnamese advertising market
Within the framework of the event, a strategic cooperation signing ceremony will take place between Focus Media Vietnam and building partners and major international brands. Representatives of the Vietnam Advertising Association, media agency partners, and representatives of major brands will also participate in panel discussions and share about the future prospects of the Vietnamese advertising market.
Focus Media hopes that through investing in Goldsun Focus Media will create great success, bring benefits to customers – partners and contribute to the economic development of Vietnam.