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About Focus Media Vietnam
Focus Media Vietnam is an elevator media company within the Focus Media network, connecting brands with urban consumers at key touchpoints throughout their daily journeys: where they live, work, and shop or enjoy entertainment.
In Vietnam, Focus Media develops elevator media through intelligent, data- and AI-driven operations, extending the brand journey from offline reach to digital interaction, measurement, and optimization.
Jason Jiang Nanchun| 江南春
Founder – Focus Media
ORIGINATING FROM AN IDEA TO TRANSFORM HOW BRANDS REACH URBAN CONSUMERS
Focus Media was founded in China in 2003, pioneering the development and scaling of media solutions in elevator and building environments.
From a media model focused on high-frequency touchpoints in urban daily life, Focus Media has gradually evolved into a large-scale media network in China and expanded into multiple international markets.
Vietnam became part of this expansion journey in 2023.
History and Development
From Global Experience
to the Vietnamese Market
Focus Media Vietnam is part of Focus Media’s international development network. Experience accumulated from the Chinese and international markets provides a foundation for Focus Media Vietnam to develop an elevator media model tailored to Vietnam’s urban characteristics, consumer behavior, and brand needs.
A CONTINUOUS JOURNEY
OF DEVELOPMENT
BUILDING THE BASIC
Establishment of Focus Media Vietnam, officially bringing the Focus Media system to the Vietnamese market.
SMART OPERATIONS
Upgrading 5G and NFC infrastructure, progressively connecting elevator media with data, O2O interaction, measurement, and AI.
BUILDING THE BASIC
Establishment of Focus Media Vietnam, officially bringing the Focus Media system to the Vietnamese market.
BUILDING THE FOUNDATION
M&A between Goldsun and Focus Media, focusing on developing elevator media into a strategic communication channel that connects brands with urban consumers.
EXPANSION & STANDARDIZATION
Expanding the network and standardizing products and operational capabilities across key urban areas.
SMART OPERATIONS
Upgrading 5G and NFC infrastructure, progressively connecting elevator media with data, O2O interaction, measurement, and AI.
What We Pursue
To become a core media infrastructure, present throughout the key journeys of urban consumers.
Condensing brand strategy into sharp, compelling messages that create a lasting positioning in consumers’ minds.
PASSION
STANDARDS
INTEGRITY
PARALLEL PARTNERSHIP
GUIDED BY EXPERIENCE –
GROWING THROUGH PEOPLE
23 years of experience in the elevator communications industry.
Responsible for setting the strategic direction and overseeing the comprehensive operations of Focus Media Vietnam, while leveraging resources from Focus Media China and the network of o
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Behind every screen lies a team of people working in concert—spanning network development, sales, marketing, and technology to operations and customer service.
A NETWORK BUILT
ON CONNECTIONS
Focus Media Vietnam develops a collaborative ecosystem to expand the value of elevator media by connecting expertise across multiple fields.
