Batdongsan.com.vn and Focus Media collaborate on real estate-related media campaigns.

The two sides reached an agreement at the end of October, with the first activity being the Vietnam Real Estate Conference 2026 (VRES 2026), scheduled to take place in Hanoi and Ho Chi Minh City in December.

VRES is an annual event organized by Batdongsan.com.vn to update data, developments, and market trends. As part of this collaboration, Focus Media plans to provide media support for the event through its elevator advertising screen network.

According to Mr. Thang, Head of Corporate Partnerships at Batdongsan.com.vn, adding accessibility points within buildings helps real estate businesses expand their communication reach beyond online channels, reaching customers where they work and live.

With elevator advertising networks, content can be tailored to different building groups. For example, a campaign targeting office workers might use a different message than a campaign aimed at apartment residents.

Ms. Sam Minh Hang, Marketing Director of Focus Media Vietnam, said that this approach helps businesses tailor their messaging to each different environment. Combining online channels and in-building advertising also expands touchpoints with different customer groups.

The two organizations expect that their collaboration at VRES 2026 will pave the way for coordinated communication activities for real estate businesses in the future.