Strong Resource Expansion with 87% Growth

According to data from Focus Media Vietnam (FMVN), the total number of LCD and DF elevator advertising screens increased by 87% during the period from 01/2024 to 01/2025.

Specifically, the number of LCD screens increased by 90%, reaching 5,400 screens, while the number of DF screens increased by 75%, reaching 7,900 screens.

The expansion of a high-quality screen network, combined with a strategic placement approach at key locations such as elevator waiting lobbies and inside elevator cabins, helps optimize advertising performance and improve brands’ ability to reach potential customers.

Against the backdrop of consumers being exposed to thousands of advertisements, capturing attention and maintaining memorability has become a major challenge for large brands.

According to global eye-tracking organization LUMEN, only 9% of digital advertisements are viewed for more than 1 second, while only 4% are viewed for more than 2 seconds, indicating a significant decline in the level of attention given to digital advertising formats.

By contrast, advertising screen networks in elevator environments offer a significant advantage by providing an average exposure time of up to 30 seconds during each elevator waiting period.

Longer exposure time not only helps brands leave a stronger impression in consumers’ minds, but also improves communications effectiveness through naturally recurring exposure frequency.

With the growing number of elevator advertising screens, including both LCD and DF formats, brands can leverage a broad display network to reach the right audiences and further improve campaign performance in the future.

A Golden Opportunity for Businesses

In the race to build brands and establish a distinctive identity in the Vietnamese market, businesses need increasingly creative solutions to strengthen and differentiate their market position.

Integrating elevator advertising into a communications strategy not only provides an important bridge for increasing brand awareness, but also strengthens connections between brands and their target audiences through highly visible media touchpoints that are difficult to miss.

With an expanding advertising screen network and extensive international experience, Focus Media Vietnam is proud to serve as a bridge that provides solutions to optimize brand coverage and increase opportunities to reach the right potential customers.

Let Focus Media Vietnam’s advertising platform accompany brands throughout every campaign, ensuring that brand imagery appears in the right place, at the right time, and leaves a lasting impression in the minds of potential customers.