Key Factors That Affect Cost

• Number and location of selected buildings/building clusters, including geographic area and residential/office audience segments

• Campaign duration, whether by week, month, or specific flight

• Content format, whether static or video, and whether NFC touchpoints are integrated

• Campaign objectives, such as brand awareness, broad reach/network coverage, product launches, or specific measurement/reporting requirements

Different Objectives Require Different Budgets: Brand Awareness or Specific Coverage?

A brand seeking to build Brand Awareness typically requires consistent exposure frequency at touchpoints with traffic that matches its target audience. In contrast, a campaign seeking broad reach/network coverage needs to expand the number of buildings and geographic areas included.

For each objective, Focus Media Vietnam’s Strategy team — which has recently introduced the ScreenIQ media planning tool, starting with the identification of the right Target Audience rather than simply selecting a large number of advertising touchpoints through the traditional approach — combines this with the brand insights provided by the client to develop a Media Plan that matches actual needs instead of applying a one-size-fits-all formula.

New Technology Helps Optimize Budget Effectiveness

In July 2026, Focus Media Vietnam announced the completion of a 5G infrastructure upgrade across its entire network of more than 18,000 elevator media screens, enabling content to be transmitted and updated remotely without requiring personnel to visit each individual location.

Alongside this upgrade is the Intelligent Audience Planning solution — selecting advertising screens based on Target Audience, building characteristics, geographic area, and consumer behavior rather than relying solely on the number or location of advertising touchpoints.

NFC technology is also being deployed in phases and is expected to be fully implemented in September 2026, establishing the foundation for Online-to-Offline/Offline-to-Online (O2O) connectivity solutions across the network.

If your brand’s approach to building-screen advertising was developed before this phase, now is an appropriate time to work with Focus Media Vietnam to refresh the campaign and take full advantage of these tools.

How to Get an Accurate Quotation

Because costs depend on a combination of the factors above, the fastest way to obtain a specific quotation is to speak directly with Focus Media Vietnam’s consulting team and clearly specify the target geographic area/audience segment and campaign objectives.

Frequently Asked Questions (FAQ)

Q: Are there advertising packages for smaller budgets?

A: Because brands can select specific building clusters instead of purchasing the entire network, the appropriate budget depends on the selected scope. Brands should consult directly with the Focus Media Vietnam team to determine the most suitable option.

Q: Is video advertising priced differently from static content?

A: Content format is one of the factors that affects cost. The specific price difference needs to be assessed and advised on a campaign-by-campaign basis.

Q: How can I request a quotation?

A: Brands can contact the hotline at 1900-5111 or email info@focusmedia.vn to receive consultation based on their specific objectives and budget.

Q: Do new technologies such as 5G, NFC, and Intelligent Audience Planning affect the cost?

A: These technologies help improve the precision of media placement selection and effectiveness measurement, thereby enabling more efficient budget allocation. However, the specific cost still needs to be determined on a campaign-by-campaign basis.