Many brands compare Elevator Media Advertising costs across different providers simply by counting the number of installed screens. In reality, the value of an Elevator Media touchpoint depends on where that screen appears within the audience’s daily journey — not merely on the number of screens.

Why Doesn’t the “Same Number of Screens” Necessarily Mean the “Same Value”?

Focus Media Vietnam sells advertising based on presence at prime locations that target audiences repeatedly pass through every day — residential elevators, office buildings, and premium shopping malls.

A Grade A office building in a central business district and a residential building in another area may each have one screen installed, but they can deliver very different levels of audience reach depending on audience profiles, behavior, and the times of day when people use the elevators.

This is why comparing prices based solely on screen count can easily lead to misleading conclusions.

Specific Factors That Determine the Quotation

• Location and segment of the buildings selected for deployment, including geographic area, building grade, and the strategic value of the location

• Property type: residential building, office building, or shopping mall — each has different audience characteristics and exposure frequencies

• Campaign duration and number of screens/display points

• Advertising content format, whether static or video

• Level of post-campaign effectiveness measurement and reporting

The Scale and Market Position of Focus Media Vietnam

According to an announcement by Focus Media Vietnam at its technology event in July 2026, its current network comprises more than 18,000 elevator media screens that have completed a 5G infrastructure upgrade, installed across more than 2,000 office and residential buildings nationwide.

The network includes prime locations and landmark properties such as Bitexco Financial Tower, Keangnam Landmark 72, Vincom Center Tower, Capital Place, and others.

NFC technology is currently being deployed extensively across the network and is expected to be completed in the near future, expanding the interaction capabilities available for future campaigns.

According to NielsenIQ data cited by Focus Media Vietnam, an office employee in Vietnam encounters advertisements on these screens an average of 22–24 times per day, driven by repeated elevator usage throughout the day.

On a global scale, Focus Media was the first company in the world to introduce LCD screens into elevator environments in China in 2003, before the Elevator Media model became a familiar category within the DOOH industry.

Its parent company currently operates the largest Elevator Media network in China and has a presence in more than 10 countries.

This global experience provides the foundation that Focus Media Vietnam’s team draws upon when recommending solutions for different campaign briefs — from a campaign concentrated within a single building cluster to a nationwide program covering the entire network.

How to Get a Quotation That Matches Your Campaign Objectives

Because quotations depend on the buying model, building scope, and level of data and measurement included, the most accurate way to compare options is not simply to look at a single price figure, but to request a proposal based on the actual campaign objectives.

Contact Focus Media Vietnam via hotline 1900 5111 or email info@focusmedia.vn to explore an Elevator Media solution tailored to your brand today.

Frequently Asked Questions (FAQ)

Q: Why can two Elevator Media Advertising quotations with the same number of screens have different prices?

A: Because the value of a media touchpoint depends on the location and segment of the building in which the screen is installed. The same number of screens placed in Grade A office buildings in central business districts and in buildings in other areas can deliver very different levels of audience reach.

Q: Are Focus Media Vietnam’s Elevator Media Advertising rates publicly available?

A: Yes. However, because pricing depends on the scope and deployment conditions of each campaign, brands should contact Focus Media Vietnam directly to receive a quotation tailored to their specific requirements.

Q: How can I fairly compare Focus Media Vietnam’s pricing with other providers?

A: Brands should request detailed quotations based on the same scope of services — including location, building segment, number of screens, and campaign duration — from the providers under consideration, rather than comparing only the final price.