An accurate Elevator Media Advertising quotation cannot be separated from the Campaign Brief behind it. Just like a standard Creative Brief in the advertising industry, an Elevator Media quotation needs to be built on several specific groups of information — missing any of them can make the final figure less representative of the actual campaign requirements.

Six Core Information Groups to Prepare

What product or service needs to be promoted?
The type of product affects the selection of suitable building segments and content formats. A premium financial product, for example, may be better suited to a different building cluster than a mass-market retail promotion.

What is the primary campaign objective?
Whether the objective is to build Brand Awareness, launch a new product, or drive a specific action will lead to different campaign configurations, which in turn affect cost.

Who is the Target Audience?
Office workers, residential communities, or a specific demographic segment will influence the type of buildings and locations most suitable for deployment.

Where will the campaign run?
Hanoi, Ho Chi Minh City, or a specific area within either city — geographic scope directly affects the number and type of media placement points required.

When does the campaign need to go live, and how long will it run?
Timing and duration affect scheduling, particularly when the campaign needs to align with a specific milestone such as a product launch or peak sales season.

What is the expected budget?
Budget does not only determine campaign scale. It also helps the consulting team recommend the most appropriate configuration within that range instead of applying a fixed package.

Two Additional Questions Depending on the Campaign

In addition to the six core information groups above, the following two questions may also affect the quotation depending on the nature of the campaign:

Does the campaign need to integrate interactive touchpoints such as QR, NFC, or a Landing Page? Adding these touchpoints may affect both cost and content design.

Which Key Performance Indicators (KPIs) need to be tracked? A campaign focused on measuring Brand Awareness will have different requirements from one that needs to track specific interactions — which may affect whether an additional layer of Independent Measurement is required.

Why Is Complete Information Needed Before Receiving a Quotation?

Preparing this information is similar to creating a standard Media Brief in the advertising industry — it provides the foundation for any media provider to develop an appropriate proposal rather than offering a generic price.

Elevator Media Advertising is not priced at one fixed rate for every case. Cost depends on the specific campaign configuration developed from the information groups above.

Contact Us for a Quotation

Brands can prepare the information above and contact the Focus Media Vietnam consulting team via Hotline 1900 5111 or Email info@focusmedia.vn to receive a recommended campaign configuration and quotation aligned with their specific objectives.

Frequently Asked Questions (FAQ)

Q: What information do I need to provide to receive an Elevator Media Advertising quotation?
A: At minimum, six core groups of information are required: product/service, campaign objective, Target Audience, location, timing, and expected budget. Some campaigns may also require additional information regarding interaction requirements such as QR/NFC or the KPIs that need to be tracked.

Q: Do I need to know my budget before requesting a quotation?
A: Ideally, yes. An expected budget helps the consulting team recommend an appropriate campaign configuration within that range instead of proposing a fixed package that may not match the available investment level.

Q: How can I request a specific quotation?
A: Contact Hotline 1900 5111 or Email info@focusmedia.vn and provide the information listed above to receive an appropriate proposal.