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Focus Media Vietnam Receives International Brand Award in Singapore
Last updated: 11 Jun 2026On June 3, 2026, Mr. Xiang Song – CEO of Focus Media Vietnam represented the company at The 2nd Global Chinese Business Brand Gala 2026 in Singapore.
The event marked not only an important milestone in the development of Focus Media Vietnam, but also a significant step forward in connecting Vietnamese businesses with the global business network.
The 2nd Global Chinese Business Brand Gala 2026
A Platform Connecting Business Leaders
The 2nd Global Chinese Business Brand Gala was held in Singapore under the theme:
“Connecting Global Chinese Entrepreneurs – Brands Leading the Future.”
The event brought together:
- Business leaders from multiple countries and regions
- Representatives of international associations and trade organizations
- Leading brands across different industries
- Experts in economic trends, brand strategy, and Digital Transformation
The event provided an ideal platform for entrepreneurs to:
- Exchange views on emerging economic trends
- Discuss international Brand Building strategies
- Share experience in Digital Transformation
- Explore cross-border collaboration opportunities
Focus Media Vietnam Receives the Outstanding International Brand Award
Recognition of Credibility and Continuous Effort
As one of the representative players in Vietnam’s Digital Out-of-Home (DOOH) media industry, Focus Media Vietnam was honored with the Outstanding International Brand Award during the recognition ceremony held as part of the program.
The award represents more than symbolic recognition. It acknowledges:
- A modern media ecosystem: Focus Media Vietnam has developed a significant Elevator Media Advertising Screen Network, with more than 17,000 screens across premium buildings in Vietnam.
- The application of advanced technologies: The integration of AI, 5G, NFC, and next-generation advertising technologies to create more effective and interactive campaigns.
- Continuous value enhancement: Ongoing improvements in services, technology upgrades, and the development of new solutions to better serve clients and partners.
Key Topics Discussed at the Conference
At the conference, business leaders discussed several core issues shaping the future of business:
- Emerging economic trends: From Digital Transformation and AI to sustainability, these trends are influencing not only advertising but also the broader way modern businesses operate.
- International Brand Building strategies: How Vietnamese businesses can build strong brands in international markets, from adopting a local-market approach through Go Glocal to using technology effectively.
- Digital Transformation: How traditional offline advertising and online digital advertising can be integrated to create powerful campaigns.
- Cross-border collaboration opportunities: How businesses can expand into new markets, establish international partnerships, and leverage global networks.
A New Step Forward in International Strategic Cooperation
Signing a Cooperation Agreement
Alongside the forum activities, CEO Xiang Song participated in in-depth working sessions with a number of international organizations and businesses with the objectives of:
- Exploring collaboration opportunities: Working with international partners whose strengths complement Focus Media.
- Expanding the network: Building relationships with leading organizations and businesses across different countries.
- Advancing development initiatives: Developing ideas and high-potential collaborative projects.
In particular, Focus Media Vietnam signed a strategic cooperation agreement with an international partner — an important step marking the company’s continued expansion across the international business landscape.
The Impact of the Event on Focus Media Vietnam
New Opportunities Ahead
The event in Singapore opened up several specific opportunities:
- Keeping up with emerging trends: Gaining a deeper understanding of the latest developments in media, technology, and Brand Building.
- Opening up valuable partnerships: New cooperation agreements can create meaningful economic value.
- Deepening connections with the global network: Vietnamese businesses, particularly Focus Media, can gain greater recognition internationally.
- Strengthening credibility and Brand Value: International awards and recognition can further enhance the company’s credibility in the eyes of clients and partners.
A Broader Significance – Vietnamese Businesses on the International Stage
A Positive Signal
The significance of this event extends beyond Focus Media Vietnam.
It also reflects a broader trend: Vietnamese businesses are becoming increasingly recognized and respected on the international stage.
Mr. Xiang Song’s invitation to attend, together with Focus Media Vietnam receiving an award at such a forum, reflects:
- The quality and credibility of Vietnamese businesses
- Their ability to compete effectively with international enterprises
- Their capacity to create tangible value for the global business community
“Participating in international forums not only helps Focus Media Vietnam stay updated on the latest trends, but also opens up valuable collaboration opportunities, contributing to deeper connections between Vietnamese businesses and the global business network.”
Conclusion
The 2026 Global Chinese Business Brand Gala in Singapore represents an important milestone in the development journey of Focus Media Vietnam.
The award is not only recognition of what the company has achieved in the past, but also a solid foundation for the future.
With a newly signed strategic cooperation agreement, an expanded international network, and strengthened global credibility, Focus Media Vietnam is ready for its next stage of development — not only to grow its own business, but also to bring next-generation advertising solutions to brands across the region.
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