Focus Media Việt Nam tài trợ gói truyền thông 2 tỷ đồng cho Top 5 The Future Brand 2026

Focus Media Vietnam, together with the Ho Chi Minh City Trade and Investment Promotion Center (ITPC) , Ho Chi Minh City Radio and Television Station - HTV , and TikTok Shop, agreed on a plan to implement a support package for the Top 5 of The Future Brand 2026 competition at a meeting on the morning of October 7th. The five winning businesses include Hong Ky Mechanical, BioWraps, VIETNIPA, Dr.Natro, and Nghe Sanh .

Under the chairmanship of Ms. Ho Thi Quyen, Deputy Director of the Ho Chi Minh City Trade and Investment Promotion Center (ITPC) and Chair of the competition's Advisory Board, the parties discussed the objectives, progress, and utilization of each support package. "We hope the support packages will be implemented according to actual needs, so that brands have more opportunities to introduce their products and receive feedback from the market," Ms. Quyen stated.

Focus Media Vietnam has provided a 2 billion VND media support package on elevator advertising screens in apartment buildings, office buildings, and shopping malls. Advertisements are displayed as videos or moving images in lobbies and elevators, helping products reach a key consumer group aged 25-55 who live and work in major cities.

Focus Media Vietnam currently operates over 18,000 screens in more than 2,000 buildings, reaching an estimated 9 million viewers per week. This scale allows businesses to expand their reach on a large scale, gain wider recognition, and gradually become a viable option. For Vietnamese small and medium-sized enterprises (SMEs), this is a crucial step in establishing a foothold and strengthening their position against competition from established brands and imported products.

“Focus Media will accompany each business from identifying customers and selecting locations to building content, so that the media support package truly supports the brand's development goals,” shared Ms. Sam Minh Hang, Marketing Director of Focus Media Vietnam.

In addition to providing elevator advertising packages, Focus Media also supports businesses in measuring campaign effectiveness through NFC interaction touches . This feature allows phones to exchange data with touch points at close range to open pre-set links, leading viewers to the business's digital assets. With just one touch, users can open a mini-app within the Zalo application to receive gifts, vouchers, or register for a product trial. Touch data measured after each campaign can help businesses track the total number of times viewers actively interacted with the advertisement, thereby optimizing communication content for future campaigns.

The support package also includes monitoring brand presence in an AI environment, helping businesses identify missing information when customers search for or compare products. Campaign effectiveness will also be measured by a third party, providing objective, accurate, and independent evaluation results. Regarding implementation timeline, Focus Media Vietnam expects to begin in Q4/2026 to allow five brands time to finalize content, select locations, and prepare interactive programs.