Focus Media Vietnam launches MiniApp, expanding interaction from elevator advertising.

Focus Media Vietnam officially launched its "Focus NFC" MiniApp on November 9, 2026, allowing users to tap their phones on NFC-enabled elevator advertising screens to discover offers, receive vouchers, or gifts from brands. The MiniApp runs on Zalo, enabling users to continue interacting directly on their phones without needing to download a separate app.

The first interaction signals after 4 days of launch.

Data recorded from the system during the period from November 9th to November 12th, 2026, showed positive responses from actual consumer behavior.

Just four days after its launch, Focus NFC recorded nearly 5,500 NFC touches, with 1,582 accounts accessed from NFC touchpoints and 1,875 successful voucher and gift redemptions.

While it's too early to draw conclusions about long-term usage habits, the results reveal a noteworthy trend: when advertisements create a sense of anticipation for a reward and leave enough information to pique curiosity, users tend to actively interact rather than simply observe.

The chart illustrates data updated to November 12, 2026, on the MiniApp admin page.

From elevator advertising screens to digital interactive touchpoints.

Focus Media Vietnam currently operates over 19,000 digital screens in more than 2,000 buildings nationwide (data updated November 2026). This scale enables Focus Media to generate over 22 million* impressions per month. With its superior display advantage (over 450 million impressions per month) ** , Focus Media's elevator advertising system has gradually moved into a new phase: shortening the time from ad attention to interactive action .

Integrating NFC technology and MiniApps allows elevator advertising to establish two-way interaction instead of just one-way display as before. The flow of information no longer goes in one direction from the screen to the recipient, but also in the reverse direction when users actively touch the NFC, access the MiniApp, and perform actions such as viewing offers, saving vouchers, or receiving gifts. This also expands the screen from a point of contact for advertising to the starting point for the Offline to Online (O2O) journey.

Users touch their phones to the NFC dot located below Focus Media's elevator advertising screen.

Six brands are offering their first deals on the Focus Media MiniApp.

Right from its launch, Focus NFC introduced promotional programs from 6 brands across various sectors, including: VietNipa coconut development company, Thang Long Show event organizer , Sense Tea milk tea and pastry brand , Perfect U cosmetic clinic , Thien Tan children's toy store , and Be multi-service technology platform .

For each campaign, the MiniApp system provides basic information including reward details, terms of use, and current reward status, helping users understand their rights and related requirements before participating.

Users can receive one of two types of gifts: vouchers or physical gifts, based on familiar consumer needs such as transportation, shopping, dining, beauty care, and entertainment events. With physical gifts, users can flexibly choose to pick them up directly at participating stores or request home delivery.

For example, with Vietnipa, users have the chance to win one of 1,000 limited-edition boxes of organic concentrated coconut nectar (10-pack) , in addition to 10,000 discount codes (5,000 vouchers for a 150,000 VND discount on a box of Fresh Coconut Nectar and 5,000 vouchers for a 20% discount on other products). For the 1,000 physical gift boxes, users also receive free home delivery .

The Focus NFC interface is displayed on the phone screen.

Expanding opportunities for connection between brands and consumers.

Introducing MiniApp opens up another point of interaction between elevator advertising and consumers, providing mutual value for both consumers and businesses. For end users, Focus NFC offers many attractive benefits such as vouchers, gifts, and product samples from many major brands. These offers help users save on costs while giving them the opportunity to experience products and services before making a purchase decision.

From a business perspective, Focus NFC directly connects advertising activities with the sales process. Specifically, distributing vouchers and gifts through the platform helps brands guide viewers from the awareness stage to the trial and consideration stage . Simultaneously, Focus NFC provides metrics including taps, visits, and redemptions, creating a database for businesses to track actual user engagement and optimize future campaigns.

In the future, Focus Media Vietnam will continue to expand its partner network, bringing more brands from various industries into the system to further enrich the range of offers for users.

Brands and partners interested in the NFC touch program can explore collaboration opportunities with Focus Media MiniApp via email: info@focusmedia.vn .

*, ** : Network data (publicly available, 01/11/2026) | In-depth data provided by LifeSight (Screen IQ), 10/2026