Focus Media Được Biểu Dương Vì Lan Tỏa “Tick Xanh Trách Nhiệm” Đến Người Tiêu Dùng 

Focus Media Vietnam was recently commended by the Ho Chi Minh City Department of Industry and Trade for its active participation in the "Responsible Green Tick" program for quality control of goods. This is one of the outstanding activities of the "15-Year Journey of Connecting Supply and Demand between Ho Chi Minh City and other provinces and cities" program, which took place from October 8-11, 2026 at Phu Tho Gymnasium, Ho Chi Minh City.

The opening ceremony, organized by the Ho Chi Minh City Department of Industry and Trade, marked the beginning of a series of activities connecting businesses, promoting trade, and advertising products, which will run until October 11th. With the theme "Connecting responsibly – Developing a green, digital, and sustainable supply chain," this year's program aims to bring high-quality goods with clear origins into distribution channels, while strengthening links between manufacturing businesses, cooperatives, retailers, and consumers.

"The 'Responsibility Check' is one of the key components of this year's program. The program connects quality control activities with traceability, distribution, and consumption of products; thereby encouraging all parties in the supply chain to share responsibility for goods brought to market. When product information is more transparent, the distribution system has a better basis for choosing suppliers, and consumers have more grounds to consider before purchasing."

To make the "Responsible Tick" more widely known beyond industry conferences and networking events, Focus Media has disseminated the program's message through elevator communication networks in apartment buildings, offices, and shopping malls. With over 18,000 screens in more than 2,000 buildings, this network helps consumers regularly access information about the quality, safety, and responsibility of businesses in their daily lives.

The Ho Chi Minh City Department of Industry and Trade commended Focus Media for its contributions in bringing the program closer to the community. This recognition also motivates the company to continue supporting Vietnamese products, helping products with serious investment in quality and origin to expand their reach, build trust, and enhance their competitiveness in the market.

Following the opening ceremony, the "15-Year Journey of Connecting Supply and Demand" continued with B2B networking sessions, online sales channel development activities, programs for women entrepreneurs, and regional product exhibition spaces. Products participating in the "Responsible Green Tick" program will receive enhanced connections with distribution systems and purchasing partners, aiming to translate quality and transparency requirements into concrete market access opportunities for businesses.

Focus Media aspires to be a bridge between programs, businesses, and consumers, helping Vietnamese products become more widely known, appearing in the right places where customers pay close attention, remember them, and consider making them choices.