As one of the leading players in Elevator Media in China, Focus Media Group acquired a controlling stake in the company through an M&A transaction in 2023 and officially announced the deal at an event held in 2024. From that point onward, Goldsun Focus Media became a subsidiary within the Focus Media system and ceased operating as an independent brand. All operations were unified under the Focus Media Vietnam brand.

This marked Focus Media’s official entry into the race to capture the Vietnamese market in early 2024. Since 2003, Focus Media Group has established itself as a pioneer in the global Elevator Media Advertising industry. With the ambition of building sustainable connections between brands and consumers, the Group has continuously expanded its network across Asia-Pacific, establishing a presence in countries such as Singapore, South Korea, Japan, Thailand, and most recently, Vietnam. Key milestones demonstrating its efforts to expand internationally include:

• Founded in 2003, pioneering the Elevator Media model globally.
• 2005: Became the first Chinese media company to list its shares on NASDAQ.
• 2007: Selected for inclusion in the NASDAQ-100 Index.
• 2015: Returned to China’s A-share market with a market capitalization of more than USD 14 billion, becoming the No. 1 media stock.
• 2017: Focus Media Group expanded into international markets, opening a new chapter in its global development.
• 2021: Advertising revenue reached USD 2 billion.

Focus Media Vietnam – Building Its Presence in the Vietnamese Market

The year 2023 marked a strategic milestone for Focus Media Group as it selected Vietnam as its next destination, with the aim of realizing the potential of Elevator Media — a highly effective advertising format that had yet to receive sufficient attention. Within a short period, Focus Media achieved impressive results in 2024, successfully establishing a network of more than 14,000 Elevator Media Advertising Screens across the country’s four largest cities: Ho Chi Minh City, Hanoi, Da Nang, and Hai Phong. This network enabled businesses to directly reach more than 21 million urban residents — a high-value consumer group with strong spending power and significant potential for purchase behavior conversion. Focus Media’s substantial investment in Vietnam was not only a step toward expanding its overseas market share, but also a clear demonstration of the attractiveness and strong growth potential of the advertising industry in the country.