As part of an event marking one year since the implementation of its strategic investment in the Vietnamese market, Focus Media Vietnam launched the new-generation Digital Frame 5.0 advertising screen, highlighting its technological progress and commitment to innovation.

Recently, Focus Media Vietnam officially held the launch ceremony for the Global Technology Standards in the Elevator Media Industry of Focus Media Group, marking one year since the announcement of its strategic investment in the Vietnamese market.

The event introduced new products and systems, with the objective of establishing technology standards and elevating the advertising experience in modern elevator environments.

One of the key highlights of the event was the launch of Focus Media Vietnam’s new advertising product, Digital Frame 5.0 (DF 5.0).

This is the fifth generation of vertical-frame advertising screens installed inside elevators and around elevator lobby areas, featuring a number of specifications that have been significantly improved compared with the previous generation.

Customers were impressed by Focus Media Vietnam’s new screen product at the event.

One of the most notable upgrades of DF 5.0 is the maximization of display area, helping advertising content stand out more prominently and expand visual coverage within the elevator environment.

With a screen-to-body ratio of up to 90%, this new-generation screen allows advertising maquettes to be displayed more completely, without being interrupted by thick bezels or large gaps between the screen and the frame, as seen in older-generation devices or products from other providers in the industry.

Elevator environments are distinctive because customers tend to have longer exposure time to advertising content than with conventional forms of Out-of-Home Advertising.

Therefore, when the display area is expanded, content becomes more visually direct, attracts stronger attention, and helps improve Brand Awareness effectiveness.

Focus Media advertising screens with a larger display area compared with the previous generation.

In addition to improved display capability, DF 5.0 features an ultra-slim design with a thickness of just 16.8 mm, allowing the screen to integrate harmoniously with elevator spaces and building architecture.

Focus Media Vietnam’s advertising device therefore serves not only as an advertising tool, but also as part of the overall interior design, delivering a modern, premium, and professional appearance.

The ultra-slim design also enables greater installation flexibility, saves space, and helps ensure that the device does not interfere with the overall user experience inside the elevator.

This is one of the important advantages of Focus Media’s technological improvements, helping DF 5.0 not only enhance marketing effectiveness but also maintain the aesthetics of the surrounding environment.

Screen thickness of DF 4.0 (left) and DF 5.0 (right).

Another notable upgrade of DF 5.0 is its optimized energy efficiency, despite the larger display area.

Power consumption is only 30W, lower than the 34W of the previous generation, helping buildings and businesses significantly reduce operating costs.

This not only provides economic benefits, but also aligns with the trend toward smarter energy use and sustainable development.

It forms part of Focus Media Vietnam’s long-term commitment to technological innovation and improving the user experience.

By optimizing operating efficiency while maintaining high display quality, Focus Media Vietnam aims to position DF 5.0 as an ideal choice for businesses seeking to enhance communications effectiveness and elevate the advertising experience in modern elevator environments.