On June 9, 2026, representatives of Focus Media Vietnam held a working session with representatives of Samsung Electronics to discuss technology solutions for the urban media industry, ranging from next-generation display devices to AI applications in advertising content production.

AI and the Challenge of Converting 2D Content into 3D

One of the topics that received significant attention during the meeting was the potential application of AI to convert 2D images into 3D content.

This is seen as a direction that could help brands optimize content production time while enhancing visual experiences across digital screen platforms.

Technical Requirements and Cooperation Models for Display Systems

The two sides also discussed technical requirements for screen systems in building environments, as well as potential cooperation models to support the Digital Transformation of the DOOH media industry.

These discussions went beyond technical considerations and also opened up new approaches to developing display infrastructure for office buildings.

A Technology-Driven Media Ecosystem

In particular, both sides shared a vision of an increasingly technology-driven media ecosystem, where hardware, software, and data can work closely together to deliver greater effectiveness for both brands and consumers.

This direction is also aligned with broader trends across the DOOH industry, where technology is playing an increasingly central role in optimizing both media experiences and communications effectiveness.

International Connections and Practical Experience Sharing

Beyond the professional discussions, the meeting also created opportunities for international connection, with Samsung representatives bringing perspectives shaped by more than two decades of experience working across multiple markets around the world.

Practical insights into technology, management, and business development contributed to an open, multidimensional, and highly valuable dialogue.

Toward New Growth Models for the DOOH Industry

As the media industry enters a period of significant transformation driven by AI and digital technologies, Focus Media Vietnam believes that stronger connections between technology companies and media businesses will play an important role in shaping new growth models for the future.