Since officially entering the Vietnamese market in April 2023 and holding a press conference to announce its presence in early 2024, Focus Media Vietnam Co., Ltd. has rapidly established its position in the Elevator Media market — an advertising sector with significant potential in Vietnam.

Backed by more than 20 years of international experience from Focus Media Group, its Vietnamese subsidiary has not only inherited the Group’s core values but also achieved solid and impressive progress during its first year of operation.

Building a Strong Foundation on International Expertise

As it laid its first foundations in a new market, Focus Media Vietnam benefited from the valuable experience of its parent group — Focus Media, one of China’s largest Elevator Media groups, with a presence in more than 10 countries and successful listings on renowned stock exchanges such as NASDAQ and China’s A-share market.

In addition, Focus Media continued its strategic investment in Goldsun Focus Media Corporation, leveraging the strengths of a company with an in-depth understanding of Vietnam’s local Elevator Media Advertising market after more than 17 years of serving as a bridge to clients in Vietnam.

This strong foundation enabled Focus Media to quickly establish its presence in the Vietnamese market with a long-term vision and a clear development strategy.

Focus Media Group announces its international investment strategy in Vietnam

Strong Expansion of Partner and Client Networks

After one year of operation, Focus Media Vietnam has built a partner network spanning provinces and cities nationwide, together with an impressive client portfolio.

The company has partnered with more than 2,000 buildings across the country, including prominent properties such as Bitexco Financial Tower, Sunwah Tower, Diamond Plaza, Vinhomes Central Park, Lim Tower, and Keangnam Landmark Tower 72.

These buildings are not only landmarks of major cities such as Ho Chi Minh City and Hanoi, but also ideal locations for reaching large volumes of viewers every day through Focus Media Vietnam’s Elevator Media Advertising network.

Thanks to the professionalism and dedication of its team, Focus Media Vietnam quickly earned the trust of major property developers, building management teams, and reputable domestic brands.

Beyond expanding its scale, the company also focuses on building sustainable partnerships that create long-term value for all stakeholders.

Focus Media Vietnam continues to build on its strengths while pursuing a long-term vision for the future.

After one year of operation, Focus Media Vietnam is not limiting itself to short-term achievements but will continue to build on its strengths in line with its long-term vision for the future.

The company will continue to invest significantly in technology, expand its partnership network, and continuously improve service quality.

With its strategic vision and commitment to sustainable development, Focus Media Vietnam is gradually reinforcing its position as a leading company in the Elevator Media industry, while actively fostering a spirit of innovation and creativity in the development of Vietnam’s advertising industry.